Exploring the Road to Retail Innovation Development
On December 24th, at the end of 2024, the Shaanxi Cultural Tourism Retail New Growth Conference, sponsored by Youzan new retail AI, Star Holdings, and co-organized by Xi'an Silver Bullet Valley, was held in Cuihuali, Yanta District, Xi'an. Hundreds of entrepreneurs from the cultural tourism retail field were full of expectations and expectations, and came to explore the growth path and development direction of the industry in the new market environment.
The conference set up the theme sharing, business Q & A and product selection exchange and other links, Lezhai Home Food, the first season of agriculture, Woye Qingqing, Huatian Lane, Sancha Four Seasons, Shangli Village, Nanquan Chun and many other brands gathered, while Shangluo City Investment Group's Danjiangyuan Industrial E-commerce head and team, Shaanxi Province radio and television E-commerce head and team attended the conference as a selection party to discuss how to use the power of new retail to promote Shaanxi culture and tourism retail to achieve new growth breakthroughs.
First of all, Fan Hongying, co-founder of Star Cloud Holdings and CEO of Shadow Mathematics, gave a speech, and at the same time deeply analyzed the current macro situation of the cultural tourism retail industry, which laid the tone for the conference to explore innovative development paths, pointed out the development direction of the deep integration of cultural tourism and new retail, and stimulated the enthusiasm and enthusiasm of the participants to actively participate in the exchange and discussion.
Next, Han Liang, founder of Lezhai Home Foods, used the theme of "Those things that make up 40% of the repurchase of Lezhai Home Foods" to introduce the unique experience and successful practices of Lezhai Home Foods in product creation, market positioning and operation. Youzan senior industry expert, Ma, conducted an in-depth analysis on "The Road to Breakthrough in the Transformation of Cultural Tourism Specialty Products", pointing out that Cultural Tourism Specialty Products cannot just stay in the traditional sales model and single product form, and use digital tools and innovative marketing thinking to achieve new growth in specialty product sales, help Cultural Tourism Specialty Products enterprises stand out in the fierce market competition, and open up a sustainable development transformation road. Finally, AI marketing consultant and AI digital IP practice expert Jia Huai shared "Growth Dry Goods: AI WeChat Channels Traffic Growth Password", which provides methods and skills for Shaanxi cultural tourism retail enterprises to use the WeChat Channels platform to achieve traffic growth and brand communication, and helps enterprises seize opportunities in the field of new media marketing and achieve leapfrog development.
The 2024 Shaanxi Cultural Tourism Retail New Growth Conference aims to gather the wisdom and resources of all parties, and jointly discuss how to use the power of new retail to promote Shaanxi Cultural Tourism Retail to achieve new growth breakthroughs, promote the high-quality development of the cultural tourism industry, and enhance the influence of Shaanxi Cultural Tourism Brand in the country and even the world.
Photos of the event site:
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